Benefits of Participating in The Global Marketplace
- Stability During Economic Turbulence
International businesses competing in the global marketplace are not reliant on the sole
health of one country’s economy. Such organizations practice keener risk management
and are far more likely to weather short and long-term economic disturbances when they
do strike.
Downturns or disruptions in one market are buoyed by the financial and operational
lifelines in others. And while today’s economies are undoubtedly more
interconnected than ever, the nature of those connections and the tools and technologies
underpinning them present new means for organizations to evenly distribute risks when
geographically dispersed. - Expanded Market Share
Cross-border capital flows are music to your company’s bottom lines. The onus of the
global marketplace encourages organizations to move outside the limited capacities of its
domestic markets and into the scaled-up stages of worldwide customers, vendors, and
even employees.
Forward-thinking managers see beyond their immediate country’s consumers and
vendors and into dynamic, cost-saving, and profit-generating international frontiers. For
small and medium-sized businesses, the global marketplace offers means to reach
customers and expand sales in ways that, even a decade ago, were inconceivable. As your
market share and brand awareness grows, your business can compete with far larger
entities and still provide its same high-quality deliverables. - Enriched Workforce
Globalization brings another benefit to today’s organization: The globally remote
workforce. Over 3.9 million employees work remotely full-time in the US. What’s more,
nearly two-thirds of U.S.-based companies employ full and part-time employees who
work outside of their offices.
The global marketplace directly correlates with improved employment opportunities for
those in emerging and early-stage economies. Skilled international candidates now have
unprecedented passage into working for foreign-owned companies. This is a particularly
beneficial development for small and medium-sized businesses, who now have access to
a wider network of talent they can leverage for international growth. - Improved Technology
Culture and technology vary greatly depending on the country. Expanding globally gives
your organization access to new technological equipment and norms — which can be
funneled into strategic advantages and competitive innovations both domestically and
abroad.
Harnassing tech innovations can have a direct influence on more efficient operations back
in your US headquarters, particularly for those in the manufacturing and service
industries. According to the Organization for Economic Cooperation and Development
(OECD), the US is no longer the global leader in new process or equipment
innovations in these sectors. Manufacturing and service organizations can solidify their
thought leadership and leverage a competitive differentiator by sourcing technological
breakthroughs from the global marketplace. - Expedited Access to Vital Resources
Leaner, stronger businesses tend to be ones that source necessary resources as costeffectively as possible. Expanding your presence into the global marketplace is a leading means to secure a range of key business assets and materials, particularly ones that aren’t
available in your immediate area.
Many companies push for global marketplace expansion to gain profitable access to
direct and indirect resources, such as:
Specialty labor
Cost-effective production and manufacturing
Raw material sourcing (metals, iron ore, lumber, agricultural products, etc.)
Technology (hardware, software, industry-relevant tech R&D, etc.)
Thought leadership and consultants
Expanded capital - Compete with Global Rivals in the Global Marketplace
To compete with global rivals (including ones larger than yours in terms of infrastructure,
market share, capital and assets, brand awareness, and more), your organization must
think globally yet act and ally locally.
It can be an intimidating and unintuitive course of action for many organizations, but
especially those expanding internationally for the first time. Yet today’s global
marketplace-geared technologies and resources serve to connect you with subject matter
experts, consultants, industry insiders, trainers, and potential employees in your new
region. By establishing these localized resources, you strengthen your international
expansion acumen and can execute operations just like the name-brand powerhouses. - Tap into Emerging Markets Before Others
Organizations that are global marketplace-minded are more prone to recognizing
international business opportunities before their domestic competitors. These same
organizations tend to make routine market demographic research a strategic priority,
alongside thorough data analysis reviewing the financial viability and stability of entering
prospective markets. They’ll also conduct their own cultural comprehension tests of that
market, considering potential language barriers, government regulations, supply chain
management models, potential compliance concerns, and more.
Keeping tabs on this information primes organizations to commit to emerging markets
(EMs) when the opportunity arises, with the proactive knowledge and resources ready to
integrate smoothly into a new country far ahead of competitors.
Expanding internationally is not a new business concept. However, today’s organizations
have access to tools and technologies that make the sharing of knowledge, data, goods,
services, capital, and more nearly instantaneous across borders, creating new
opportunities to make a commercial impact abroad.
In other words, preemptively navigating the global marketplace prepares your business
for more successful globalization. Businesses have more visibility and resources ready to
scale up operations internationally or expand influence abroad. These opportunities are
pivotal to locating the best industry talent, accessing a wider pool of direct and indirect
resources and — ultimately — increasing company profits.
TARGET MARKET
As a full service and standard global marketplace platform, THE TRUSTED SERVICE.
have a variety of practice areas as it relates to business related contents. We have
however decided to conduct a thorough market survey of our target market based on
information obtained regarding similar businesses like ours in the country. Our intention
of conducting a market survey is so that we have a better idea of what it is our target
market wants in order that we might then offer the right services that will meet these
wants. The fact that there are already huge ecommerce and marketplace platforms in the
industry doesn’t mean that there isn’t still a need that hasn’t been met. From the result of
our market survey, we are therefore in business to offer our services to UK, USA,
Canada, Australia, France, New Zealand, Singapore, India, United Emirate Arab and
South Africa.